Lead Scoring

Segment according to your contacts’ interest level

Scoring is rating a lead according to its interactions with any digital marketing activity. With this, you will know the level of interest your company generates and which of your contents is the most interesting for each one of your leads.

With Lead Scoring feature, Markitude automatically manages your leads scoring, considering their interests and interactions.

How does the Lead Scoring system work?

Every lead can add points according to his or her page actions or content interactions:

  • Visited pages
  • Visits
  • Filled web forms
  • Opened mails
  • Downloaded documents
  • Clicks…

By default, Markitude predefines the weight of each interaction or user activity individually. However, a Markitude administrator can change these parameters.

email marketing added value lists

How do you benefit from Lead Scoring?

Create your own contact lists and speed up your mailings

Optimize Lead Management defining different Sales process acceleration campaigns according to the leads interest based on its scoring, or launch processes when they arrive at a specific point.

“Fantastic and appropriate tool for companies that wish to manage the customer’s journey from the first web visit to the conversion as a customer. Moreover, we have all the important data transformed in dynamic and intuitive data to make decisions in the right way.”

Toni Granell, CRM Manager at Quonext

“Markitude has transformed the way we do marketing in my company. Not only from the perspective of the platform, but also from the prism of the philosophy and strategy. Now we have a perfect solution with which we can manage the client’s experience and predict patterns and behaviours of each of our customers with.”

Carla Fernández, Marketing Manager at Lupo

“It is a magnific tool which I recommend to every company that needs to manage the digital experiences in an easy or intituive way, analyzing the customer’s behaviour at the maximun executive level. Powerful tool of content and email personalization based on the audience’s behaviour.”

Alberto Lozano de Arnilla, CEO at Diagnosalud

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